You’ve heard it time and again – content is king. Perhaps the only reason why this has become cliche with Internet people because its truth just cannot be denied. In fact, it can never be explained enough. There are thousands of books, articles and even blogs making the same point and this is probably because when you talk of the Internet, success can only mean one thing. Content. Content may not be the only thing you need to make people read your blog, but is everything you need to keep them reading. Content is important especially when you want to earn money blogging. The way you make the cash is through traffic and to get and keep that traffic, you have to offer something that people will want to read. So what makes great content? First of all, you need to define who you make your posts for. Do you make it for the search engines so they could give you more traffic? Or do you make it for the people themselves who are the traffic? It’s sometimes tempting to be obsessed with search rankings that some bloggers tend to focus more on Google rather than their readers. This is, of course, a very huge mistake. It’s your readers who will be coming or going and they’re the ones you need to please. The search engine will assist you in getting that traffic, but it’s not the single most important thing in SEO. Remember, it’s easier to get someone to read your post than to make that person come back. What makes him come back? Your content. On a technical level, you need to know what words to include in your posts so your pages rank high on search results. These are called keywords and, by all means, use them wisely. Keywords are what Internet users mostly make a search on and if you have such words in your posts, you’re in a better position to expect higher search rankings. However, it’s important to keep these words to a minimum lest your blog be banned by search engines. A keyword density of 3-5 % is usually recommended. Keyword stuffing is a crime in search engines’ eyes and that’s not something you’d like to be associated with, especially if you want to be making money with your blog. When you are able to strike that balance between good content choices and the right technical skills to make this content SEO-favorable, then how to make money blogging will come naturally. And you will become proof to other aspiring probloggers that blogging to make money is a real and rewarding endeavor.